Services
- Brand Strategy
- Brand Identity
- Touch Points
- Packaging
- Web Design
Egmont
A timeless toy brand guiding families back to the magic of authentic, screen-free play.
The brand
For over 30 years Egmont has been cherrypicking the finest toys from around the world. Under new ownership, the brand reached a turning point: how do you refresh a beloved name without losing the nostalgia that made it iconic?
back to real play
Nowadays, screens glow brighter than fireflies and digital distractions pull children away from real life wonder. Egmont chose to move in the opposite direction. Back to slower play. Back to objects that invite touch, patience, and imagination. Toys that don’t entertain children, but rather engage with them.
The idea
We translated Egmont’s mission into a whole world rather than a look. Meet Egmont the Explorer; a curious guide leading little adventurers through a magical world where every tree, river, and trail holds a new discovery.
At the heart of our concept lies the forest, a place of endless stories, glowing mushrooms, and animals who become your best friends. Scout-inspired badges appear throughout the branding as symbols of honor for true explorers.
Crafted for wonder
The logo carries subtle imperfections inspired by twigs and sticks, the essential tools of every young adventurer. These organic details run through the entire brand system, creating a tactile, handcrafted feel that reflects the quality of Egmont’s toys. Every element invites you to look closer, touch, explore, and let your imagination take the lead.
Where magic grows
Egmont speaks to two audiences at once. To parents and grandparents looking for quality, longevity, and meaning. And to children, who see doorways to other worlds.
Warm, earthy tones and illustrations that feel like storybook pages bring Egmont’s forest to life. With playful copy that captures a child’s logic and branded materials that feel special to hold, we created a system that honors both hearts at once.
Year
2025
