Services
- Brand Strategy
- Brand Identity
- Art Direction
- Touch Points
- Packaging
Grooming Deluxe
A premium equestrian brand defined by expertise and quality. Designed for professionals and those who ride for fun.
The brand
Grooming Deluxe blends devotion and expertise. Led by professional groomer Claudia, the brand reflects her dedication to horses and their well-being. Through strategic repositioning, we reshaped the brand and crafted a compelling story that embodies the essence of Grooming Deluxe.
Horses as Soulmates
At Grooming Deluxe, horses are more than animals; they are companions and sources of inspiration. This unique bond drives the creation of products designed with the same care and precision you’d expect for yourself.
A Source of Inspiration
The elegance and strength of horses lie at the heart of the rebranding. Luxury, refinement, and natural beauty converge in the visual identity. Close-up photography captures the sheen, movement, and unique details of each horse. Gradient colors in the branding echo the vitality and life of a well-groomed horse.
It’s in the Details
The logo incorporates horseshoe-inspired elements within a custom typeface—a subtle nod to the connection between horse and rider. Every detail, from typography to imagery, reflects Grooming Deluxe’s commitment to both elegance and functionality.
CREDITS
Photography — Shari Ruzzi & Katoo Peeters
Light — Koen Vernimmen
Video — Claude Sadik
Styling — Emanuelle Bastiaenssen
Model — Cynthia Zushi Yoka
Creative Direction – Nathalie van Durme
Visual Identity – OFF THE GRID
Year
2024
