Qoozii

Light designed to follow you, keeping moments going long after the sun goes down.

The brand

QOOZII was mainly active in the hospitality world when we first met them, from high-end restaurants and luxury hotels to beautifully designed terraces. Their wireless lamps had already earned their place in environments where quality is non-negotiable. But hospitality was only the beginning.

Next up: consumer gifting, retail shelves and a renewed presence at Maison & Objet. Their goal is to become the obvious gift people bring when invited over. More permanent than a candle, but just as thoughtful. Retail plays by different rules than project specs. Their lamps could compete, but the brand couldn’t. Yet.

No cords, no excuses

Most lighting stays plugged in. QOOZII doesn’t.
Their lamps pack up and follow you because the best moments rarely happen where you planned them.

Clean lines and a minimalist design turn each lamp into an object that works just as naturally on a dining table as on a picnic blanket. Wireless means freedom from outlets. Weatherproof means rain doesn’t end the night. Light that bends to your life, not the other way around.

Cut by the beam

We shaped the identity around what happens when you flip the switch. That instant beam of light became the foundation of the visual language.

The logo gets sliced at sharp angles, mimicking the cone light creates. This ‘cut’ appears throughout the identity: slicing through photography, opening windows in layouts and shaping die-cuts in printed materials.

We developed custom symbols for each lamp type, playful marks that reference different light sources across the range.