In pursuit of a new fine dining experience, vegan hotspot, Camion, wanted to make sure their overall branding was on-point. The task at hand? Put their current brand under the microscope and create a fun sister concept, Camionette.
Camion and Camionette, founded by Camille & Boqion, are both entirely vegan food establishments that showcase stunning creativity in handling vegetables. While Camion primarily focuses on breakfast and lunch affairs, its sister, Camionette, complements the establishment with more sophisticated evening dishes and matching organic wines. Despite exclusively working with organic vegetables, they challenge the typical stereotype of an all natural company. They stay ahead of all trends, seamlessly incorporating them into their dishes and their interior as well. Industrial touches, graphic light elements, and comfortable, warm seats create an aesthetically pleasing environment—a visual gem.
FUNKY AND FRESH
To reflect this ambiance, we created a bold identity for both locations that aligns perfectly with their essence and offerings. We sought to infuse the laid-back atmosphere of both restaurants into the branding. The logos, each a beautiful complement to the other, work beautifully together to complete the overall image. The funky letters exude a cool vibe, and the carefully chosen, unexpected colors subtly highlight the differences in location. A warm ochre was selected as the main color for Camion, as they operate more during the day. Camionette, operating more in the evening, adopted an elegant dark green/blue as the main color.
Our objective was to distinguish the brand from competitors by creating a unique and enjoyable identity for both locations that seamlessly work together yet stand strong individually. We created a brand experience that is impossible to forget—much like their tasty dishes.
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